Lion Publishing Services - What You Should Know About Google’s New Advertising Products And Brands
For the past decade, both small and big companies are dependent on the internet when it comes to advertising and marketing, and obviously, Google is leading. So when Google announces their new products and introduced new brands for their advertising products, we are all ears. Google ads, google marketing platforms, and google ads manager are Google new brands incorporating some mainstays for the benefit of the millions of advertisers.
From early June to July, Google will be introducing simpler
brands and solutions for advertisers. So if you are planning to advertise on
Google, read this article first and get yourself oriented on the changes that
are happening in Google’s advertising products.
It’s Google Ads Now:
Google AdWords debuted in 2000 and served as a platform for
running text ads on Google’s search engine. Eighteen years later, AdWords
evolved from a text platform to a platform that can support different ad
formats like videos, apps, shopping, and more.
Now, its evolution has come to the point of rebranding
Google AdWords to Google Ads for the purpose of simplifying it’s complex line
of products.
With Google Ads, marketers can purchase ads across all of
Google’s properties as well as partner websites. So if you are a marketer, you
can now easily reach people who are finding answers on search engines, YouTube,
Google Maps, among others.
There’s hardly a difference between Google AdWords and
Google Ads but the good news is that the platform is more simplified and is
becoming an automated interface.
But That’s Not All:
Google has announced the launch of their new advertising
product made solely for small businesses. Smart campaign is a new campaign type
in Google Ads that brings a machine learning technology that creates ads. This
allows the advertisers to identify the actions they are prioritizing, eg, phone
calls, stores visits, or purchases. This will help small businesses to first
focus on running their business to stability without shedding too much effort
on online advertisement campaigns. To know more you should consider
professionals like Lion
Publishing Services to implement the same in your business as well to
start getting profit.
Google Marketing Platform:
The following products may not be familiar to small
businesses, but if you are an advertiser for big international businesses, then
eyes here.
With the bursting of channels, data, are formats, consumers
are now very oriented on how they are being advertised to or identified as a
target market.
Remember the privacy scandal that happened a few months ago?
That’s right. People are now aware that some of their private data are being
used for advertising purposes. That is why google made another tool that puts
privacy as the top priority. They introduced the Google Marketing Platform, a
collaboration of DoubleClick advertiser products and Google Analytics 360
Suite.
Marketers can do all their tasks in one place. They can now
evaluate their customer experience, measure their Optimized digital campaigns
and other tasks in one place without compromising the private data of their
customers.
Under the Google Marketing Platform, Google also introduces
new product called Display and video 360. These products bring together the
features from DoubleClick manager, Campaign Manager, studio and audience
center. This means all departments can now collaborate in real time and execute
ad campaign in a single place.
Google Ad Manager:
Automation continues its move up to managing advertisement
on Google. Google Ad Manager is a complete ad platform that will help you
maximize your earning across the reservation, private marketplace, and open
auction.
Google Ad Manager also offers a single platforms for
delivering, measuring and optimizing ads regardless of where your audience is
engaging. This includes TV, mobiles apps and other platforms like YouTube Or
Google Maps.
In The End:
Technology is changing and sometimes it’s too fast that we
need to step back, look at the bigger picture, and start creating a way to
simply everything. Google is doing a great job on that and in this you can also
consult professionals like Lion Publishing Services
who will make you understand this easily and make it work for you.
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