Lion Publishing Services - Tips for Successful Digital Marketing

 According to the latest research report by eMarketer, the ads spending on the internet will run circles around TV ads in 2017 for the first time. According to estimates, companies will spend about $72 billion on TV ads. On the other hand, the spending on online ads will be $77.4 billion, give or take. From this, you can have a clear idea of the importance of digital marketing in today's world. Given below are 5 tips for your digital marketing campaigns. Read on.

Lion Publishing Services - Tips for Successful Digital Marketing

1. Come up with a Data-Driven Strategy

 

Over the past few years, businesses have been following data-driven strategies. As a matter of fact, it has been considered as one of the top revolutionary steps. Nowadays, you can understand the information you get and you can even organize it in order to benefit your business. So, if you want to get a greater ROI, we suggest that you put together a great data-driven strategy and then implement it.

 

2. Go For Engaging Content:

 

Today's SEO is about one thing: quality content that is engaging as well. As a matter of fact, Google rewards through greater visibility to the sites that have best content and greater engagement level. However, your focus shouldn't be on the quality of content alone. Instead, what you need to do is make your content engaging.

 

3. Use Videos for Effective Storytelling

 

Modern businesses are planning to focus on videos instead of just articles and blogs. Whether you want to make videos and graphics for your blog, social media page or website, videos can boost engagement helping you achieve your business goals. The fact of the matter is that it all boils down to storytelling so you can project your products and services.

 

4. Work on Personalized Marketing

 

For marketing success, you should depend on focused targeting through personalized marketing campaigns. These days, the success of content is dependent upon its assurance to satisfy the needs and preferences of your audience. Nowadays, you need to make sure that your profiles are hitting the target based on your research and data. As said earlier, the marketing efforts based on data and strategy can help you greatly if you want to achieve your goals.

 

5. Focus More on Mobile Devices

 

Now, if you are looking for a single factor that can help you with your marketing efforts, it's mobile. As a matter of fact, mobile is on the list of extremely important factors that can have a great impact on your design, content creation, web development, promotion and user experience. You can have a great idea of the importance of mobile from the fact that about 80% of the net users access the internet through their cell phones. By the end of 2016, the number of smartphone users reached 2 billion.

 

 

Comments

Post a Comment

Popular posts from this blog

Lion Publishing Services - Digital Marketing in Today's World

Image
 A lot is being said about digital marketing these days. This article attempts to see what it is all about and how we can use it to further our business.   Digital marketing - Definition   The advertising and promotion of a business through digital channels or media is called digital marketing. Digital media includes the radio, television, mobile, social media platforms, websites, etc. Any marketing that is delivered through electronic means is called digital marketing. However, any person to person marketing and print marketing is not considered digital marketing. Most items of today are connected to the digital world through QR codes, URL landing pages, text codes, bar codes and online directories.   Digital Media - Why The Focus?   The shift to digital media has become very popular because of the easy personalized access that every business owner has, and also because it is easier to track the progress and results of an advertising campaign at...
Read more

Lion Publishing Services - The Role Of Advertisement Agencies For Promoting Businesses

Image
 When running a business, it is necessary for the owner to successfully connect to the customer. Only after successful communication with the target audience, the owner can expect to sell the products and earn profits. Newspapers, roadside banners, and hoardings are quite common. These were the advertising mediums in the past but with the gradual evolution of science and technology, the advent of better and efficient promotional methods has come to the broader picture. Importance Of The Advertising Agencies: In the 21 st century, you need something more than these simple advertising media to communicate with a large group of potential customers. This is where the advertising agencies play their part. These firms would take all the necessary steps to advertise and promote your business all over the world. They would launch ad campaigns over the television, radio as well as internet advertisements. These agencies usually work along with the companies they are working for. Nowada...
Read more

Lion Publishing Services - Digital Marketing Tips You Must Know

Image
 You'll agree with when it is said that digital marketing - and all its sub-classifications, including SEO, online networking, content creation, email, and that's only the tip of the iceberg - is basic for any organization's as well as personal development.   With more than four billion internet users, and more than 3.4 billion active social media users, it makes sense that digital advertising is fundamental for contacting a bigger crowd than you could through traditional techniques alone. To help inspire you coming up with your digital marketing strategy, keep reading to learn some critical tips you must know. Don't Just Write About Products and Services   That can distance any person who isn't already close to buying. Rather, put the time in finding out about what your intended interest group is keen on, and create content that adjusts these interests to what your image can offer. For instance, in case you're selling espresso machines, you may make a blog ...
Read more