Lion Publishing Services

 "SMM combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management. Most online communities don't welcome traditional direct or hard sell techniques so an effective SMM campaign will require more finesse to execute properly. SMM campaigns must be targeted to the community you want to reach with a message that appeals to them. Some common ways of achieving this are with authoritative information, entertainment, humor or controversy." - Wikipedia 2007   Social media marketing can be thought of an indirect method of marketing your business. It is a powerful process which utilizes the principles of traditional marketing to programs with social ends that ...

 Over 90% of consumers now search online before buying something. Approximately 40% of searches result in offline purchases locally.   These are important facts to realize if you're a business owner. It doesn't matter what kind of business you have - you can benefit from online marketing. With online marketing you can: Control the Buzz   Whether you like it or not, people are talking about you. If you're not online monitoring the buzz about your business, you won't be able to know how to control it. You can control the buzz by providing a continuous stream of positive information about your business via your website, blog, social media and other methods.   Expand Your Market   When you engage in online marketing, as long as you can ship it or deliver your product digitally, you can expand your market across the country and even across borders. Your market is now international.   Get the Word Out about Your Business   No one will know about your bus...

 Introduction - In simple terms, Internet Marketing or Online marketing, describe a set of business strategies and marketing techniques that are employed to represent a company's overall online marketing objectives. It describes the practical methods of analysing the market, performance testing and promotion to ultimately sell products and services using the Internet. The first step is to research and analyse your target market to be in a position to make decision regarding online objectives and tactics....   Market Research and Analysis - the first stage in any form of online marketing is to find out as much as possible about what your prospective customers want. By reviewing market research information, reviewing competitors web sites, industry surveys, obtaining online feedback, obtain company reports, research search engine usage and so on; a qualified business strategy can be formulated. Without collection of unknown information to discover and learn from, creation of...

 If you're new to the internet and you want to start a website to accomplish whatever task that you want to do, then you're going to need to know some basic online marketing strategies that will help you to achieve your goal. Online marketing is easy, but you can definitely spend a lot of time wandering around if you don't know what you're doing. Luckily I'm here to help.   Basic online marketing for some people means that you set up a website, submit it to the search engines, and that's it. TOTALLY WRONG. The old axiom "If you build it they will come" does not apply to the internet. You have to actually do some marketing. And you never want to do online marketing in a way that doesn't bring you targeted traffic, and for most people - income. The bottom line is that basic online marketing strategies are all that you need to use to have success with your internet business. These are strategies such as search engine optimization (SEO), pay per cl...

 Digital marketing is about building real-time connections with and marketing to real human beings who are inspired to take actions through value and stories that a brand offer. A well-thought-out digital marketing strategy helps a business formulate a plan of actions and take right decisions required to be successful online; it is important to have a strategy in place in order to produce maximum results. Depending on the needs and nature of your business, a masterfully crafted online strategy can help achieve multiple business goals from lead generation to increase in revenue. Following are some basic and extremely important steps to build a profitable online marketing strategy for a business: Understand your audience   It is foolish to market a product without understanding the needs and interests of its consumers. Building buyers persona is important to get a clear picture of your ideal customers. Assumptions do not really work when it comes to building a long-term online m...